Startup How-To Guides

A guide to building a profitable business without external funding. Learn strategies to grow sustainably while maintaining full ownership and control.

Design a sustainable business model for your startup. Learn about revenue streams, pricing strategies, and unit economics.

A guide to finding, evaluating, and partnering with a co-founder. Learn where to look, what to look for, and how to structure the relationship.

Navigate one of the most important and sensitive decisions in starting a company. Learn frameworks for fair equity splits and how to structure founder agreements.

Master the art of cold outreach to investors. Learn how to write emails that get opened, read, and responded to when you don't have warm introductions.

Learn how to create a compelling pitch deck that captures investor attention. Follow our proven structure to tell your startup's story effectively.

A comprehensive guide to identifying the right investors for your startup and getting introductions. Learn the strategies that actually work.

A guide to applying and getting accepted into top accelerators like Y Combinator, Techstars, and 500 Startups. Learn what they look for and how to stand out.

Get ready for the due diligence process before closing a funding round. Learn what documents investors request and how to organize your data room.

A practical guide for early-stage founders who need to fundraise before having significant metrics. Learn what investors look for when traction isn't there yet.

Create a plan to bring your product to market effectively. Learn how to identify your target customers, channels, and messaging to drive initial traction.

Navigate the transition from founders-only to your first hires. Learn when to hire, what to look for, and how to compete for talent as a small startup.

A comprehensive guide to planning and executing your startup launch. Learn strategies for Product Hunt, social media, and PR.

A step-by-step guide to validating your startup idea before investing time and money. Learn how to test your assumptions and find product-market fit.

A framework for understanding your competitive landscape. Learn how to identify competitors, analyze their strategies, and find your competitive advantage.

Learn how to research your market effectively. Understand your TAM, SAM, SOM and validate market opportunity before building.

Learn how to plan and build a Minimum Viable Product that tests your core assumptions with minimal investment. Ship faster and learn quicker.

A practical guide to selecting the right technologies for your startup. Balance speed, scalability, and team expertise.

Discover the strategies and metrics to achieve product-market fit. Learn how to know when you've found it and what to do next.