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A framework for understanding your competitive landscape. Learn how to identify competitors, analyze their strategies, and find your competitive advantage.
List direct competitors (same solution), indirect competitors (different solution, same problem), and potential future competitors. Be comprehensive.
Understand how each competitor positions themselves. What customer segments do they target? What's their value proposition? How do they differentiate?
For each competitor, identify their strengths (what they do well) and weaknesses (where they fall short). Look for patterns across competitors.
Create a visual map of competitors along key dimensions (price, features, target market, etc.). Identify white spaces and opportunities.
Based on your analysis, articulate why customers should choose you over alternatives. This should be specific, defensible, and valuable to customers.
Learn how to research your market effectively. Understand your TAM, SAM, SOM and validate market opportunity before building.
A step-by-step guide to validating your startup idea before investing time and money. Learn how to test your assumptions and find product-market fit.
Learn how to create a compelling pitch deck that captures investor attention. Follow our proven structure to tell your startup's story effectively.
Put this guide into action with our AI-powered startup tools.
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