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Master the language of entrepreneurship. From MVP to venture capital, learn the essential terms every founder needs to know.
A business model where a company sells products or services to other businesses rather than individual consumers.
A business model where a company sells products or services directly to individual consumers.
A software distribution model where applications are hosted in the cloud and provided to customers on a subscription basis.
The rate at which a startup spends its capital, typically measured as net cash spent per month.
A spreadsheet showing the ownership stakes, equity dilution, and value of equity for each shareholder in a company.
The reduction in ownership percentage that occurs when a company issues new shares, typically during fundraising rounds.
The amount of time a startup can operate before running out of money, calculated as cash on hand divided by monthly burn rate.
The direct revenues and costs associated with a single unit of your business model, typically measured per customer or transaction.
The process by which an employee earns the right to their equity or stock options over time, typically over 4 years with a 1-year cliff.
A high-net-worth individual who provides capital to early-stage startups in exchange for equity or convertible debt.
A visual presentation used by entrepreneurs to provide a brief overview of their business to potential investors.
A non-binding document outlining the basic terms of an investment, serving as the basis for definitive legal agreements.
The process of determining the current worth of a company, expressed as pre-money or post-money valuation during fundraising.
A form of private equity financing provided by firms to startups with high growth potential in exchange for equity stakes.
A semi-fictional representation of your ideal customer based on market research and real data about existing customers.
A framework for estimating market size: Total Addressable Market, Serviceable Addressable Market, and Serviceable Obtainable Market.
A four-step framework for discovering and validating customer needs, developed by Steve Blank.
The process of making incremental improvements to a product based on feedback and data, central to agile and lean methodologies.
A methodology for developing businesses and products that emphasizes rapid experimentation, validated learning, and iterative development.
The percentage of customers who stop using your product or cancel their subscription within a given time period.
Predictable revenue from subscriptions, measured monthly (MRR) or annually (ARR), the key metric for subscription businesses.
Quantitative evidence of market demand for your product, typically measured through users, revenue, engagement, or growth rate.
The simplest version of a product that can be released to early customers to validate a business hypothesis.
The degree to which a product satisfies strong market demand, indicated by rapid organic growth and customer retention.
Building and growing a company using personal finances and revenue without external investment, maintaining full ownership and control.
Sustainable competitive advantages that protect a company from competition, derived from Warren Buffett's investment philosophy.
A plan that outlines how a company will launch and sell its product to target customers, including channels, pricing, and positioning.
A structured course correction designed to test a new fundamental hypothesis about the product, strategy, or growth engine.
Now that you understand the terminology, let CoFounder.im help you validate your idea, research your market, and create a winning pitch deck.
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