How to Launch Your Startup

A comprehensive guide to planning and executing your startup launch. Learn strategies for Product Hunt, social media, and PR.

Intermediate Level
3 minutes read
6 steps
1

Define Your Launch Goals

Set specific, measurable goals for your launch. This could be signups, downloads, revenue, or press coverage. Know what success looks like.

Pro Tip
Focus on one primary metric. Secondary goals are distractions.
Related AI Agent: Launch Submission
2

Build Your Launch List

Start building an audience before launch. Collect emails through a waitlist, build social media following, and engage with your community.

Pro Tip
A launch list of 1000+ engaged followers can be more valuable than press coverage.
Related AI Agent: Social Launch Assistant
3

Prepare Your Assets

Create all launch materials: landing page, demo video, screenshots, press kit, social media posts, and email sequences.

Pro Tip
High-quality visuals can make or break your launch. Invest in design.
Related AI Agent: Social Launch Assistant
4

Plan Your Launch Channels

Choose where to launch: Product Hunt, Hacker News, Twitter, LinkedIn, press outlets, or community forums. Tailor your approach for each.

Pro Tip
Focus on 2-3 channels and do them well rather than spreading too thin.
Related AI Agent: Launch Submission
5

Coordinate Your Launch Day

Plan every hour of launch day. Have team members ready to engage with comments, fix issues, and amplify reach. Timing matters.

Pro Tip
Launch early in the week, early in the day (PST) for best results on Product Hunt.
Related AI Agent: Launch Submission
6

Follow Up and Iterate

After launch, engage with every user. Collect feedback, fix bugs, and keep momentum going. The launch is just the beginning.

Pro Tip
The real work starts after launch. Focus on retention, not just acquisition.
Related AI Agent: Social Launch Assistant

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