Business Models

B2C (Business-to-Consumer)

A business model where a company sells products or services directly to individual consumers.

What is B2C?

Business-to-Consumer (B2C) refers to businesses selling directly to individual end consumers. This includes e-commerce, apps, and direct retail.

B2C Characteristics

  • Higher volume, lower price points
  • Shorter sales cycles
  • Emotion-driven purchases
  • Brand importance
  • Mass marketing

B2C Growth Strategies

Acquisition

  • Social media marketing
  • Influencer partnerships
  • Paid advertising
  • SEO/Content marketing
  • Viral loops

Retention

  • Email marketing
  • Push notifications
  • Loyalty programs
  • Excellent customer service

B2C Metrics

  • Customer Acquisition Cost (CAC)
  • Lifetime Value (LTV)
  • Conversion Rate
  • Average Order Value (AOV)
  • Return Rate

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